To increase your brand awareness, apart from SEO and PPC, social media marketing is an excellent idea. It may sound old, but it is still in trend. I hope you all know, “Old is Gold”. Thus, we can plan an outstanding strategy and step-in social media marketing and brand awareness increment.
Here are a few ideas you can work on to increase your brand awareness on social media, irrespective of their business or niches.
1. Find a Suitable Market –
If you’ve researched, you know that’s it’s not important to create a profile on each and every social media site available. So, it’s better to research a suitable social media platform. You can create your account or profile on any social media like Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and many others. It’s very important to make your efforts sustainable and consistent than trying to be everywhere all at once.
2. Get Some Visual Content –
On social media, it is necessary that the targeted audience notice your valuable content in the noisy world of social media. For this purpose, you can require an eye-catching business related matter. And, on social media, the most engaging content is photos and video. Grabbing the attention of your right audience is easier when you add images to your updates.
3. Go, Native –
You need to understand and recognize the fact that most of the people are on Facebook and not all of them are on Twitter, and vice versa. So, it will be a good idea if you just try to avoid the common mistake of auto-posting all your Tweets on your Facebook timeline, or vice-versa. Similarly, hashtags really haven’t made a successful transition. And, similarly, there’s no such place for stock images on your Instagram feeds. It’s advisable to consider the audience as being unique to any one platform and provide useful content accordingly.
4. Connect with Influencers –
If you start to build on your own followers or fans, this will take a longer time then expected. And moreover, they are a time-consuming and laborious task. Luckily, you can use a trick and take help from social media influencers. The trick is to connect with those non-competing “influencers” and bring benefits to you. You can pay off them by either commercial deals or affiliate fees.
5. Track Every Result –
Increasing your brand awareness is a good step for your business but it is really important to track your social media hard work. Many platforms provide engagement statistics as well, such as – Facebook, Twitter, etc. In addition, you can use tracking links in your posts, using a URL shortener such as bit.ly and few other social media marketing tools. These tools will then show you the number of click-throughs on those links. And, in the end, you can take a look at your web analytics, and see which platforms or sites provide the most referral traffic.
Well, keeping the above points in your mind, you can definitely achieve brand awareness on social media. Just one thing –
“The most important thing in a business is how you execute your plan”.
He is digital marketing trainer who specializes in SEO, PPC, Social Media Marketing strategy, Brand Management. For bread and butter, he works as managing partner at Konvert Klicks. In spare time, he loves spending time with family and friends. Long Rides on bike and watching movies is his stress buster.