How do you think your potential customer find your site? How do search engines display your site? Keywords are how your site is found and ranked. Therefore, it should be the foundation upon which search engine optimization should be done. Keywords determine the success or failure of your site. You need to research your keywords as you build your brand and purchase a domain rich in keyword.
If you can focus on a targeted keyword and build your site architecture around it, you’re equally building your site on solid foundations. If you already own a site, don’t worry, keyword research is a constant process that produces best results. Here are 6 tips on how to do quality keyword research, read on!
1. Brainstorm a Raw Keyword List
Write down as many words (related to your business theme) as possible, keep writing till you are left with no idea. Here is how you can brainstorm!
· Use a thesaurus
· Check out competitors sites (use the Google keyword tool)
· Put yourself in the position of your customers and think about what they would be looking for
· Try out localized spellings
· Use common search phrases such as: how to, best of, buy, review
2. Use Keyword Research Tools
The only tool you need is Google keyword. Except you is an affiliate marketer searching for niche opportunities and making hours of research to find golden keywords, if not, you only need free tools. When you are using Google keyword, always ensure to check the [exact] match box on the left so that your results will be based on exact keyword matches. Also, consider your location and whether local or global searches are more relevant to your business type. Run your keyword ideas through Google trend and search for upward trends to ensure that your market is sustainable. You can also do the long tail keyword research with the Google Keyword Planner to find other excellent keywords to try and rank for.
Once you have the list of your raw keyword, you need to filter down to find the buying keywords. Explore your list with the Google tool and look for searches that range between two and twenty thousand, check the value of the CPC value and look for high numbers. A high CPC means a keyword with an active bidding; a keyword can only have a strong bidding if it converts well to sales and is worth having.
Finding the phrase worth targeting can be the most difficult part of the process; refining your keyword list requires a bit of creativity, intuition, and time to check data. Remember to check out words that a potential buyer would when trying to purchase: having a high traffic is not a success, but traffic that converts to sale is a success.
3. Use Your Keywords on Your Site
After creating a defined list with one or two overall theme keywords apply them to:
· Meta titles
· Meta description
· Meta tags
· Anchor text
· Alt tags
Apply to all the single pages. Make sure the tags, titles, and descriptions, etc. on as single page are consistent. Stick to one or two keywords per page. Aim for 250 to 500 words on each page for content, insert your targeted keywords in the first sentence and paragraph but make sure you don’t over-stuff. On each page at the top, use an H1 tag with your keyword. Make sure all the H tags are in sequence order down the page: H1, H2, H3, etc. (it’s not necessary you use all H tags, H1 is the only important one here). Break done your content with bold subheadings; you can use the keywords in these. Again never over stuff just for the sake of it, you need a readable copy.
Visit quantcast search box and enter your own domain name and your direct competitor’s domain name & you will get even more data. Check out for related websites which they might visit & you will find competitors which you missed.
5. Domain Names
You might be thinking what has domain names got to do with keyword research? You can use your direct competitor’s domain names in your paid search campaign! Test it with a counter offer in your ad & landing page. You will be surprised at how well this works.
In conclusion, make sure you look for keywords that buyers would use. A website filled with window shoppers is no success, only the sales are.
He is digital marketing trainer who specializes in SEO, PPC, Social Media Marketing strategy, Brand Management. For bread and butter, he works as managing partner at Konvert Klicks. In spare time, he loves spending time with family and friends. Long Rides on bike and watching movies is his stress buster.
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