Most of the people search online for the best healthcare services. And, if you run healthcare services then it’s a high time to make your name and grab some fame on search engines as well.
Healthcare SEO tips are not similar to other websites because healthcare is an important and useful thing for people.
We have mentioned a few SEO tips for hospital website and healthcare. We bet you can understand the requirements or tips used to make your brand visible on search engines, even if you are not a technical geek.
Yea before going further, make sure you have a good website. And, if not, then you can proceed with the first step of creating your website.
A thorough Keyword Research –
Keywords play an important role in digital marketing. Thus, they need to be relevant, low competition, high search volume, and good ranking. And, to find such sort of keywords you have to conduct an in-depth search. You can use tools paid and free, use Google suggestions, and much more. Once you decided your keywords you can check them in the search engine to check their ranking and relevancy.
Use of Images & Videos –
You can use infographics like images with good vibrant colors displaying any information or videos displaying ant treatment method or teaching about precaution taken for any particular disease treated by you. You can use either animated videos and images or the real one.
Images and videos hold user engagement for a longer time and entertaining at the same time.
Opt. for Local SEO –
You have to make sure that your site is registered on Google for local search. While listing your website, you need to mention your address and telephone number. In fact, you can use Google maps to provide the exact location of your healthcare clinic to your clients. And to achieve this goal you can sign up to Google My Business Page.
Don’t worry, it’s free!
In addition to this, it will help you in mentioning business hours, address, calling, directions etc.
More Informative Content-
Content is an important thing in one’s website. If it’s not useful for your targeted audience, it is good for nothing. You will mention about your healthcare center, services, and treatments offered by you, but this is not users will want to see when they come searching for you. They might need some information. Like – if you are a dietician then you should provide articles or blogs on how to be healthy, fats to avoid, tips for exercise and yoga, etc.
Remember:The more informative content, the ore it will engage your audience, and bring huge traffic.
Go Social –
Social media nowadays is one of the greatest weapons to make your brand visible and attract a large number of audiences. If people like your content they will definitely share it on various social media. You can use Fb, Twitter, and different social media. Not only blogs, articles, but you can also share images, facts, medical advice for the diseases treated by you, videos, etc.
Measure Your Progress –
All your hard work will be hidden from you if you don’t start measuring it from the starting. Without measuring it you won’t be able to know how much traffic your website having, are users engaging on your website, how much time they spend, etc.
Well, you can measure all these things by using Google Analytics. You will be happy to know that it is free!
What are you waiting for? Start now!
It can be tough for medical practitioners to manage all on-page and off-page SEO activities. But, you don’t have to worry about it, because our SEO expert team will help you in strategizing your content and all on-page and off-page activities of your website.
Hemant is one among our elite teaching staff who is one of the partners at Konvert Klicks, a leading digital marketing agency in India situated at Bhopal. His 8+ years of experience in the domain of digital marketing is poured out when he’s teaching his students!
An entrepreneur at heart, Hemant believes in continual improvement and the need to stay focused on achieving goals. He strongly believes in on-hands experience approach of teaching and his students couldn’t love him more for that!