A good SEM agency looks at each and every dollar spent by you. And they try to make a strategy which can deliver your best return of investment.
The first step is to starts with the initial analysis which includes a website audit, technicalities check like page speed, link analysis and to determine what needs to be added or to be cleaned up.
The search engine marketing agency should run a keyword analysis and assignment. After the keyword analysis, they will decide the keywords, along with your competitor keywords to determine which will be the most suitable one. And, the last step is to begin optimizing the Google Ads campaign.
Few Tips before Selecting a Search Engine Marketing Agency –
Know Your Goals –
Before you start searching down the search engine marketing firm, you need to take a look at what your overall goals are, what you need as a return from the campaigns, etc. Once you are clear what results you want, you have to make sure which agency you need to meet your strategy and meets those goals like generating leads.
Does the Agency Rank on Google? –
Since you are searching for a search engine marketing company you need to make sure that the agency can utilize its money in a better way. Because, if a search engine marketing firm can’t get itself a good ranking on Google, how exactly will it be able to be a successful agency or how it can help your company in ranking.
Do They Specialize in SEM? –
These days, Google’s has become a vast place for many digital marketers and agencies, all professing to be specialize in everything from social media to PPC. Before taking any decision you have to make sure that the one you choose is become an expert in SEM and as mentioned before, make sure they can prove it too.
Specialist or Generalist? –
If your audience is specific and you work in a specific niche industry that requires accurate knowledge then you have to find a search engine marketing consultancy that specializes in that area. On the other side, if your industry is broad or more accessible, a general search engine marketing firm will work for you.
Ask How They Deliver Reports –
Before finalizing a search engine marketing company, you need to confirm that – Do they provide real-time reporting? Monthly report etc. Or maybe you’ll have to take an in-depth look at their reporting process. In the report, it’s not enough to provide graphs and numbers so you have to make sure you’ve found a valuable company that actually take the time to explain all the key metrics and figures in every report.
Analyze How They Create Campaigns –
If a strategy worked for one company it is possible that it might not work for yours, so you have to make sure that the marketing company you prefer will work according to your industry specializations while creating unique, individual campaigns for each client rather than taking a blanket approach to all its campaigns.
Once you’ve gone through the above points you can make the decision to pursue a particular SEM agency. Most SEM agency will do a nice job, but only a few will go above and beyond their work. So, take your time and choose the one. Most importantly, you have to make sure that the agency you pick is the right fit for you and for your business.
Hemant is one among our elite teaching staff who is one of the partners at Konvert Klicks, a leading digital marketing agency in India situated at Bhopal. His 8+ years of experience in the domain of digital marketing is poured out when he’s teaching his students!
An entrepreneur at heart, Hemant believes in continual improvement and the need to stay focused on achieving goals. He strongly believes in on-hands experience approach of teaching and his students couldn’t love him more for that!