It’s very challenging to drive qualified traffic to your website and also via organic search. SEO (Search Engine Optimization) is one of a critical way to increase organic traffic to a website, but if you’re lacking to make specific optimizations then definitely you’re missing out on certain tactics of SEO.
Moreover, SEO is continuously evolving due to which what work five years ago apparently doesn’t work with present search engine algorithms. Well, don’t worry, we have you!
As we all know, SEO means optimizing your content so that it often shows up in the search results easily. But if you get it done in the right way, you can obtain benefits like increased traffic, more leads, more conversions, and boosts sales.
There are excellent SEO tips for driving traffic, is waiting for you down in this article.
Let’s get started and get a glimpse of some fabulous SEO tips for organic traffic:
Improve Page Speed –
The time has come where Google has been emphasizing on the page speed of a website. In fact, Google uses page speed as a major ranking factor for mobile optimization and searches. Thus, it’s important to make your pages loading time fast. You can use various tools to check the page load time of your website for both mobile phones and desktop and then work accordingly to improve them.
Check Internal Linking Structure –
An optimized internal linking structure can help you in showing a significant impact on organic rankings. Internal links are the links that point to other pages on the same website and help in connecting internal pages on your website. This way the crawlers also easily navigate your webpages and index them.
Static URL Structure –
URLs are one of the most important ranking factors for SEO. As the URL help in determining what a page is about, to the SEO. If it’s possible, you can try to include keywords in your URLs. For an instance, if your page is about “Actionable SEO Tips to Increase Organic Traffic”.
Here’s is an example of what an un-optimized URL would look like:
Here’s is an example of what an optimized URL would look like:
Now, you might have noticed how the un-optimized URL says “SEO tips” with irregular numbers at the end. This URL doesn’t provide much information to search engines or users, thus not good for your website. Whereas, the optimized URL states what the page is about. With such sort of URLs, there is a better chance at ranking.
Heading, Title, and Image ALT Tags –
Heading tags are used to break the content and make it look easy for readers to read. The H1 tag is the largest heading and used only once throughout the page.
A title tag is an HTML element used to define the web page title. Title tags are the most important element for an on-page SEO as it tells users and search engines what a page is all about.
Image alt tags, usually also known as alt text, are used to give the description of an image. Since Google can’t read images but with the help of alt tag, it can decide whether the image is relevant to the content or not.
Meta Descriptions –
Meta descriptions nothing much but are HTML attributes that give brief summaries about a page and what it is all about. Meta descriptions won’t help much in rank higher but they can attract users to click on your search result listing. Thus, it’s important to build compelling Meta descriptions.
Maintaining page speed, internal linking structure, URL structure, heading, title, image alt tags, and Meta descriptions, are a few factors you can use to optimize your SEO results and increase organic traffic. I hope these SEO tips prove to be useful for you.
Hemant is one among our elite teaching staff who is one of the partners at Konvert Klicks, a leading digital marketing agency in India situated at Bhopal. His 8+ years of experience in the domain of digital marketing is poured out when he’s teaching his students!
An entrepreneur at heart, Hemant believes in continual improvement and the need to stay focused on achieving goals. He strongly believes in on-hands experience approach of teaching and his students couldn’t love him more for that!
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