SEM or search engine marketing is one of the easiest ways which give immediate results to you. It is a great way of gaining traffic for your website. In fact, SEM is even performed by users who are getting high organic traffic. SEM campaigns are usually run to get the paid traffic on one’s website. This paid traffic works depending upon the number of clicks on your campaign. Thus, SEM is also known as PPC (pay-per-click).
Moving further, let’s learn more about SEM and its practices which we can perform to increase our brand awareness.
Here we go!
Complete your Keyword Research & Analysis –
Before creating any campaign you need to perform certain activities such as – proper keyword research & analysis, competitor keyword research, suggestions from Google, etc.
Keywords are very important because they are intended by the user to search your brand or service or product. Whatever a user type in the search engine is known as a keyword.
While running an SEM campaign, keywords are the most important factor to be used. Because if your keyword matches the user keywords then only you will get the benefit from SEM.
Bid on Your Ads –
In Google AdWords, either you can place your bid manually or automatically. By bidding on the search engine you are trying to manage your CPA or cost-per-click and setting your daily maximum spend.
For securing top positions in the search engines, you can bid more money and secure that position. Google display only attractive and top Ads, and to make a place for your ads sometimes you need to raise the budget.
Bidding the money is the critical aspect because this bidding is going to decide placement for your ads and also your budget.
Monitor Your Competitors –
The best way to start your SEM campaigns is to do an in-depth study of your competitors. And, in SEM, you can know every detail of your competitor’s ad campaigns. Well. we can say that it is an advantage and disadvantage bot at the same time. It is a loss for us in case our competitor perform the study of your campaigns then we won’t have anything indifferent from them and our strategy will be out.
Monitoring your competitors will give you the following advantages:
1. Knowledge about keywords
2. The idea of the strategy used by them
4. How much they are spending or biding
Create Fresh Content for Your Ads –
For each and every ad you are going to run, you must have fresh content. A newly written and a unique piece of content can help your ad in securing top position on the SERPs. Google will decide which of your ad has a good piece of content and then place it in top positions.
So, make sure the content written by you is qualitative and fresh and unique in every term and also it includes the keywords.
Target Your Geographic Locations –
To cover a large number of audiences, you must target them not locally but also geographically. While running SEM campaigns, there is no need to set your limits only to your local city. You can pay a bit more according to your selected area and target the right audience globally.
You have known the reasons why SEM is important and what steps you can take to run your successful campaigns. And after performing such activities, all you have to do is to manage your campaigns and update it from time to time.
He is digital marketing trainer who specializes in SEO, PPC, Social Media Marketing strategy, Brand Management. For bread and butter, he works as managing partner at Konvert Klicks. In spare time, he loves spending time with family and friends. Long Rides on bike and watching movies is his stress buster.
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