Google Penguin was released on April 24, 2012. And, to know further about it, we will move forward in this article and learn about “How to Dodge Google Penguin Penalty”.
What is Google Penguin?
Following the Panda update, the Penguin update was announced by-8 Google as an attempt to reward high-quality websites. With Penguin update Google can reduce the presence of websites that have done manipulative linking an extra keyword stuffing.
The initial work of the Penguin impacted almost 3.1% of English language search engine queries. In September 2016, Penguin has become a vital part of Google’s core algorithm.
1. Never Buy Links –
Don’t buy links because they need to be built. If you do a little digging into the SEO world you’ll find multiple of link sellers selling links in all shapes and sizes. People who sell links aren’t bothered whom they are selling them to. They just want the money, and it might seem like a shortcut but it can get your website hit by a Penguin update.
2. No ‘Active’ Link Building –
If your website needs links to improve its rankings on Google than it’s easy to run around begging, stealing and borrowing links from everywhere you can find. But this method can open the door to low-quality links and can leave you exposed to a Penguin update.
To avoid such situation, you should take a glimpse at your content and concentrate on building a website which is the best, most resourceful and informative of its kind. Because people come first, not links, and as mentioned, trust is always more important than links.
So if you spend more time producing high-quality content and engaging a large number of audience via social media, and use less time in ‘actively building links’ then you will have a much better chance of success and avoiding any penalties.
3. Build Your Trust –
If your website is trusted by Google you can easily get away with a number of sins. Because trust is divine and a kind of thing that comes with time.
For example, if you’re going to comment on someone’s blog, and if they have a low trust flow then those low-quality links can make you the less trusted, so be selective on where you are getting your links. Further, you can seek other websites that have high Trust Flow and engage a good number of audience.
Because the higher your Trust Flow, the higher the chance of you becoming a trusted website. It is a better way of avoiding the Penguin penalty.
4. Avoid Similar Keyword and Domain Name –
Pick up a domain based on branding, and not on keywords. And if you already chose a keyword-driven domain name, then it’s a perfect time to switch. Not only because of upcoming Google updates. But also, because you need a brand name that sticks, that people remember long enough.
Now, we have shared a few tips as to how to avoid the penalties from Google Penguin update. So following them yo7u won’t be charged. And a big piece of advice is that keep yourself update all the time in regards to the Google Algorithms.