Marketing has no longer remained as easy s it used to be in the olden days. With the increase of competitors technology has also changed and has made us to think about the strategies that are used for marketing. When it comes to online marketing it is not enough that you increase the traffic of your website but it is also necessary to push those customers to your website which can generate revenue for you.
Google analytics is one of the tools that can let you manage your website on the basis of various analysis provided by it regarding the number of visitors to your website, useful customers, what time the site is used most, type of users taking interest in your website and many more things. Knowing these things you can fix the flaws and increase number of healthy customers to your website. Google Analytics is basically a service provided by Google either free of cost or paid that keeps a track about what is going on in your website. You must know these 5 features about Google Analytics
1. Customize analysis Results
Google provides with on of the useful feature Dashboards where you can see everything about your website without looking at multiple places. You can keep the metrics that you want to see frequently separately by choosing New Dashboard and adding widgets to it. Dashboards provides with all the bits that occurs on website including traffic, customer data and lot more. You can even know about conversions in new custom segment if there is curiosity about it.
2. Find which internal links are clicked the most
Every website provides several links in the content to jump to the relevant content if users want to view. But you should know that from so many links that you provided in the page which are most clicked by the users. These are the useful links of your page, so keeping a track over it you can edit few from your website making it better for your customers.
3. Do not require to host your website, easy to set up
There is no need of registration for having Google Analytics. Only you require updating your DNS (Domain Name System) record and proving your identity via phone to Google and your work is done. Just sign in now, go through some subsidiary pages and Google will start gathering data for you.
4. Make out the majority of performing pages
Every website contains several pages; you should know which pages views are most interested so that the pages can be shuffled accordingly. This will save time of users and increase your positive marketing when you know what your people are looking for.
5. Settle on where are visitors located
It is important to know from where most of your visitors are so that you can create changes according to their choices as choices also vary with places not only by individuals. Also you can use a Goal funnel to know where your people stopping to check the flaws and improve it.
Hemant is one among our elite teaching staff who is one of the partners at Konvert Klicks, a leading digital marketing agency in India situated at Bhopal. His 8+ years of experience in the domain of digital marketing is poured out when he’s teaching his students!
An entrepreneur at heart, Hemant believes in continual improvement and the need to stay focused on achieving goals. He strongly believes in on-hands experience approach of teaching and his students couldn’t love him more for that!
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