As per statista.com, the number of smartphone users (worldwide) will increase to 2.87 billion by 2020 as updated internet services roll out.
This means that user access through high-speed networks will increase further. The 48% of the buyers use smartphones to search on Google which shows the exponential growth over the last few years.
The number of searches from mobile devices and its usage for most of the searches will ride the growth of search engine on smartphones.
This will actually leave desktop traffic behind.
This prompted search engines into working around a set of algorithms to cater to this stream.
Businesses that have been quick to realize the potential of mobile-friendly websites have certainly experienced a boost in traffic, revenue, and return-on-investment.
Now, it is slowly changing from a ‘nice to have’ option to an option that can mean survival in the digital milieu.
A mobile responsive website needs to offer certain features to cater to users, some of which are outlined below.
Different behavior across devices
This is something that will force you to go in for a mobile-friendly website test.
A user will typically use a desktop in a particular manner while trawling online for information, whereas the same user will behave differently when browsing from a mobile device.
Effectively, the attention spans on a mobile will be lesser, with a need for crisp, short informative content, rich in visuals of limited duration.
A mobile responsive website needs to have suitable content as per domain, and user profiles.
Landing page speed & content
As a result of multiple screens being handled at the same time in a mobile, the need is to develop landing pages that load at superfast speeds.
A mobile user will spend far lesser time on a page, because of the limitations in screen size and would certainly want a quick closure.
Consequently, action buttons need to be positioned prominently in pages that are free from clutter and should offer a seamless and pleasant experience.
Google and the mobile-friendly website test
Google realized the untapped potential of mobiles back in 2015 and has factored in mobile responsiveness as an important parameter for better rankings of websites in result pages.
You can check mobile friendliness website on https://search.google.com/test/mobile-friendly
There are benchmarked standards that a website needs to meet to be considered as mobile friendly, and it is this important reason which makes it all the more important for your websites to be mobile responsive.
The power of social media
Undeniably, social media has unfettered power when it comes to branding. And users prefer mobiles for all social media activities.
This means that a user who has just received a social media forward about an offer would invariably want to check it out.
And when he or she does that, the website needs to be mobile responsive to translate the interest into a business and client relationship.
Prospects who find the site to be slow or not mobile friendly will ditch it for better options.
Websites need to embrace mobile friendly designs to cater to the growing number of users who prefer mobiles for searching or accessing sites.
As network speeds increase and smartphones turn more sophisticated, this will become a primary benchmark for websites of the future.
He is digital marketing trainer who specializes in SEO, PPC, Social Media Marketing strategy, Brand Management. For bread and butter, he works as managing partner at Konvert Klicks. In spare time, he loves spending time with family and friends. Long Rides on bike and watching movies is his stress buster.
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