You might be aware of SEO, Content writing, and other methods of improving your brand awareness on the different search engines like – Google, Bing, Yahoo, Baidu, and many more. But, there is one more way to increase the presence of your brand that is Search Engine Marketing (SEM).
But, before we start anything, let’s start with what is Search Engine Marketing? And why search engine marketing is important?
What is Search Engine Marketing?
A Digital Marketing Strategy which helps you increases the presence of your brand in the search page results of search engines.
Search Engine Marketing is mainly referred to as the paid marketing, where you paid for the search advertising.
In fact, Search engine marketing is most of the time referred to as paid search or pay per click (PPC).
Why Search Engine Marketing is Necessary?
Since there is an increase in the number of consumers researching, shopping for products online, Search Engine Marketing has become a vital part of the strategy for increasing a company’s reach and awareness. Due to the increasing number of consumers who are researching or reviewing products for shopping, etc.
In search engine marketing, promoters only have to pay for the impressions that result in visitors. And as an added bonus, every visitor will improve the website’s rankings in organic search results.
And, the most important fact is, SEM provide immediate results, which makes it the fastest way to drive traffic to your website.
This is just an overview of the importance of SEM. Now, we will dig further and give you proper reasons so why you should choose SEM?
Reasons: To Choose SEM over other Campaigns.
Consistent Traffic Source –
Every business wants continuous web traffic to maintain visibility and sales. With SEM you also need to be able to plan, forecast and set your budget up. Unfortunately, ups and downs in traffic are more often common and at sometimes they are unexplainable. And to decrease some of the chaos, search ads can be used to generate consistent traffic for certain keywords and help you to control the amount of traffic coming to your website at any time.
Generates Immediate Results –
Increasing your brand visibility on search engines can be done in different ways through SEM, SEO, etc. SEO boosts your rank for organic search results, but the sad part is it can take months to get results. Whereas, PPC ads can get your business on the very first page of Google and at a fast pace. Since organic positions are limited, search ads can still get you in front of a highly targeted audience in a matter of hours. But, by the time you stop your SEM campaign, your ads will disappear, thus, both SEO and PPC are important for building a strong online presence.
Flexible Budgeting –
When it comes to a budget, no campaign can match the PPC campaigns as it offers a lot of flexibility when it comes to fixing a budget. And if you want to see good results, or you want to run a larger scale promotion of your brand you need to scale up your efforts, your budget or you can add additional keywords to increase the number of times your ad is seen. This way the performance of the campaign will be increased.
More Qualified Leads –
SEM is not only about generating traffic. But it also brings one of the biggest benefits of search ads that is the ability to bring the right traffic which generates the right lead. PPC search ads allow you to target specific demographics as well as visitors at any point, which means that the traffic you receive from paid ads is expected to be more qualified to become your leads than the generated traffic generated from organic SEO.
Great for Mobile Marketing –
Mobile marketing is sharing a huge part with a growing mobile market engaging. SEM provides a perfect chance for websites to gain on mobile marketing while still gaining traffic across multiple platforms. After all, most of the consumers turn to search engines when they’re using their mobile devices.
So why use SEM? Because it works! As we said, SEM has the potential to offer on-the-spot results, conversions, and more money.
Aside from that, SEM can get your brands to the top of the search engine result pages (SERPs). It can also provide visual Google Shopping campaigns and call-based campaigns and is really worthy to use for local marketing and mobile users.
He is digital marketing trainer who specializes in SEO, PPC, Social Media Marketing strategy, Brand Management. For bread and butter, he works as managing partner at Konvert Klicks. In spare time, he loves spending time with family and friends. Long Rides on bike and watching movies is his stress buster.
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