Recipe to Improve Your Website Ranking in 2019

Step1: Mobile Indexing is first

With updating technology, mobile devices are also getting updated so it is very essential for all webmasters to make their website mobile-friendly in terms of speed, layout, display etc. This technical jargon means, if you have both a desktop and mobile version of your site, Google bots will first check out your website on mobile and then decide how to rank your website. Hence, webmasters should be focused on mobile-indexing first.

So, make your website mobile friendly for Google to improve your website rank.

Step2: Work on Your Brand Reputation

With your hard work always try to maintain your Brand Name across the search engines and on social media. One common method for proving your authenticity as a brand is through backlinking. When external sites link to your website, it is named as a “vote of confidence” and Google claim that vote for your site. The more votes of confidence you get, the more your web presence increases.

To make your brand name you can use the following steps:

1. Be particular
2. Be authoritative
3. Be consistent
4. Be realistic
5. Be constant

Step3: Produce Plagiarism Free Content

If you want to rank your website then use good quality of content which should be unique and free of plagiarism. Unique content makes it easy for your website to rank and maintain it for a long enough.

There are more than 200 ranking factors but content quality is always a key player in ranking on Google. And, good content is always the reason a search began.

To make the quality content you need to take the following steps:

1. Monitor all the social media platforms
2. Understand your customers
3. Look out for your competitors
4. Do a relevant keyword research
5. Test all your titles
6. Read your research
7. Optimize your content

Step4: Increase the security level of your website

You might be thinking what’s the need to increase the security of the website?

Well, an unprotected website is a risk to customers, other businesses, and public or government sites. If an unprotected website comes under the negative influence it can spread and escalate the spread of malware, and even attack national targets and infrastructure.

To increase or to maintain the security level of your website you have to:

1. Keep your software updated
2. Use strong password scheme
3. Encrypt your login pages
4. Use a reliable host
5. Backup your data from time-to-time
6. Browse your website for any chance

If you follow these steps you can easily increase the security of your website. However, these steps won’t guarantee the fact that your site is never hacked, but it can reduce the risk.

Step5: Get into the RankBrain of Google

If you want to make your website rank on the first page of Google you need to understand many of its factors including RankBrain factor.

RankBrain is a machine-learning AI (artificial intelligence) system that helps Google in processing some of its search results. It was launched in early 2015 and now, used globally by Google.

RankBrain is focused on helping in improving the queries that Google processes. The RankBrain system also used to help rank web pages. Google claims that it is the 3rd most influential ranking factor.

Step6: Spread the LSI keywords wisely

If LSI (latent semantic indexing) keywords are used wisely they can bring old content into the lights again and help in improving the ranking and search results of new content. This happens because Google pays for the related keywords based on the main keywords used in a search query.

Since keywords are an expansion of the initial search term and allow a larger amount of related search results to be discovered by a search engine. These keywords generate more relevant search results and boost search rankings as well as refresh old content.

You can use LSI keywords in the following ways:

1. In the Description
2. Use of main keyword and 2 semantic keywords in your content
3. Improve the keyword phrase with LSI Keywords to update content
4. Using LSI Keywords for PPC campaigns and other strategies
5. You can use LSI keywords in image optimization

Step7: Optimize your website for voice search action

Since the arrival of Siri in 2011, Alexa in 2014, and Google Home in 2016, it is clear that voice search is becoming a ubiquitous choice.

Well, if you want to increase the capability of your website, here are some tips that will help you with this task:

1. Optimize the page speed
2. Secure your website with SSL
3. Create an FAQ page for your website
4. Create long-form content
5. Create short form content as well
6. Use simple words and short sentences
7. Be active on Social Media

Follow this Recipe to Improve Your Website Ranking in 2019

Time to get started!