Search engine optimization is more about delivering relevant results to users based on their online searches. The most relevant pages will always rank higher on the SERP page.
Digital marketers who understand the importance of SEO need to implement a proper strategy. However, to increase your website’s visibility, it’s important to follow certain expert SEO tips. In fact, we have mention 5 SEO secrets tips that sure to have an impact on your website’s visibility.
1. Use Long Tail Keywords –
Implementing long tail keywords into your content marketing strategy is a good idea even if they have low search volumes. Broad phrases about a particular product or service won’t generate huge traffic because of the high competition. However, using long tail keywords will help you in achieving such a target. Because long tail keywords are not used by online marketers. But, using such keywords you can properly optimize the content, and bring less traffic with more qualified leads to your website.
2. Analyze Your Competitors –
The most secret SEO expert tip is to study secretly about your competitors. This secret will move your focus from your business to your marketplace. Since every successful company has competitors, you can look for your competitors as well. In fact, Google also faces competition from other search engines like Bing. And if you’re a new entrant to a market, you might have to compete against large and well-established companies.
3. Quality Over Quantity –
Nowadays, the audience prefers qualitative content over the quantitative one. So, the content of your website must be unique and creative in every way. The content should be informing and relevant to your readers, and not only published for the sake of SEO. And to create relevant content, you need to research the latest trends and write blog posts according to that and make them engaging. With your quality content, you can teach your audience how to do something, and always update old content.
4. Look for SEO Opportunities Beyond Google –
We all know, that the traditional SEO solely focus is on Google. And it is true that Google contributes to more than 80% of searches but it doesn’t mean that you should leave other SEO opportunities behind it. However, there are some great chances beyond Google and for newbies, we recommend platforms like – Amazon and YouTube.
Amazon SEO is worthy to be considered for two reasons. First: People browsing Amazon are there to purchase.
And second: Amazon is one of the most developed online shopping experiences on the market. And if you have physical products to sell, Amazon is worth the effort.
After Google and Amazon, YouTube has become one of the world’s popular search engines. You will be amazed to know that the website has over one billion users similar to that of Facebook. You can try your luck their as well.
5. Don’t Forget Your Audience –
All the people doing blogging does it for two purposes: First is for SEO and second is, to engage your audience and convince them to keep coming back to your website. When you think about writing a blog from an SEO perspective, you think about higher ranking, and thus end up with over-optimizing content. But by focusing on what your audience need and what’s the purpose of your blog really is, you’ll strike a positive balance between both the approaches.
It’s never late to improve your SEO strategy, so you can implement all these SEO secrets in your SEO strategy.
Even a few changes will possess a meaningful impact on your website’s ranking. Don’t forget – Good things, do take more time!
Hemant is one among our elite teaching staff who is one of the partners at Konvert Klicks, a leading digital marketing agency in India situated at Bhopal. His 8+ years of experience in the domain of digital marketing is poured out when he’s teaching his students!
An entrepreneur at heart, Hemant believes in continual improvement and the need to stay focused on achieving goals. He strongly believes in on-hands experience approach of teaching and his students couldn’t love him more for that!