Top 6 SEO Tricks for Real Estate Businesses

The real estate industry is very competitive whether it is offline and online. The nature of real estate has always been competitive and gives a rare chance to the smallest of businesses.

As the generation of online real estate agents and services is increasing, it’s becoming harder for established and mature companies to get the deserved recognition they need.

Since the internet is the place most estate buyers and sellers look for, it’s important to build a strong online presence and appear among the top few results in the SERP.

Luckily, you can increase your website traffic by implementing these 6 tips and tricks for improving the SEO of real estate website.

1. Use Local Keywords

As a real estate agent, selling houses in a specific area or in a different area is not easy. But with SEO perspective, you can use local area keywords to increase or build your brand awareness over the web.

Most people looking to buy or sell a house have their own web search queries, which means you should also be specifying the area in your keywords.

2. Conduct an SEO Audit

Conducting an SEO audit is normally a good idea to start. After this audit, you can optimize your real estate site for local search. And if your site fails to rank locally, or drive any organic traffic, generate leads, or convert clients, you need to find the reason behind it.

1. While a local SEO audit, you can give more attention to these areas:
2. Site structure includes XML sitemap, robots.txt, redirects.
3. Page structure includes Titles, meta descriptions, H1-H6 tags, ALT tags, URLs.
4. Content includes Keyword, link placement, visual elements, duplicates, proper redirects, and canonical tags.
5. Links include Outbound and inbound, interlinking, & broken links.
6. Usability includes Mobile-friendliness, site speed.

3. Optimize Your Website

Once you have done the site audit, and classify all the problems of your website, you have to invest a sufficient amount of hours into fixing them.

You can optimize your website and let it appear in local search engines by addressing all the SEO essentials, including:

1. Keyword research and analysis
2. SEO-friendly URLs
3. Optimization of tags and meta descriptions
4. Image optimization
5. Proper outbound and internal link placement
6. Broken links
7. Redirects
8. Site speed optimization
9. Content optimization
10. CTR and bounce rate optimization
11. Schema
12. Robots.txt
13. XML sitemap
14. SSL certificate
15. W3C validation

4. Optimize for Mobile

Nowadays, most of the traffic is coming from mobile phones, so it is highly advisable to optimize your website and make it mobile friendly. We hope you never wanted to exclude the millions of people who search with their mobile phones.

To optimize your website to be mobile friendly you can make it responsive, less page load time, delete all flash and script, remove ads, etc.

5. Get Your Business into Google

To build a continuous stream of clients and organic search, you can use Google 3-pack. This stands for Google My Business, Google Maps, and Google+.

If you list your business on all the three places, the visibility of your business in search engines will increase unexpectedly.

6. Register with Business Directories & Listings

You can make your presence stronger by verifying or listing your business. You can also create sufficient backlinks from various directories and listing sites.

You just need to register your company with directories and listings related to your real estate. Some of the directories and listing sites are –

1. Yelp
2. Thumbtack
3. Yellow Pages
4. Kudzu
5. Manta
6. Zillow
7. Trulia
8. Yahoo! Homes
9. Realtor.com
10. Zoocasa
11. Redefine

Conclusion

Implementing these real estate SEO tips you can easily build a strong foundation. If you optimize your site for local search properly, it will rank perfectly.

In this article, there are some of the strategies that require a good understanding of SEO. Make sure you consult before fixing any of them.