In this evolving digital world, all the platforms whether social media or search engines kept on updating themselves, their policies and their guidelines for advertising purposes. Similarly, there are certain guidelines set by Facebook for advertising on this platform.
Facebook is one of the most used social media platforms in this world. You will be surprised to know that still, 82% of internet users use Facebook actively.
Of course, it’s a big number to target!
But with Facebook Ads, you can cover it all. However, there are few guidelines you have to follow for better performance of your Ad campaigns.
In this article, we are going to discuss a few tips and tricks on how to do engaging advertising.
You can take a glimpse of it here!
Images used for Facebook Ads must have the following characters:
The content to be displayed with your ads must be creative, engaging, and unique. After all, content is the only thing where users can spend a minute and then if they like it, they will also click on your link. That click will bring more traffic to your website.
If you are consistently using the same type of image, content or offers, then there will be a time where the engaging audience will get bored and thus, your result will show the drop as well.
And, to avoid this, you must keep on changing the way your ads and images or content appears, not more often but yes, once you feel that the users are going off the road.
It’s advisable to use your product or service name in the headings of your Ad campaign. So, people can easily reach your products or services. Not only the product name but you can include the following things in your content and in your headings:
Include timely words such as – now, today, this week only, etc.
It’s good if your audience is engaging with you, but it’s unhealthy if you are not interacting with the targeted audience. If you will provide a bit of extra time to your users or your audience by interacting with them and by giving them a bit of priority, then they will stick with you till the end.
Of course, you must have inserted the link of your landing page, and the audience will reach there easily, but while doing this, you have to understand one thing – The context of your ad will be similar to that of the context of the landing page. It may include a similar image, some sort of product or service description, etc.
This step is not only a faithful experience for the user, but it may also impact how the algorithm of Facebook calculates bid price.
While creating your Ad campaign there are certain rules you have to keep in mind. Some of them are:
Just remember that if you can’t adhere to Facebook’s policies, you are at higher risk of getting your entire ad account shut down.
To measure your progress you can look at the available metrics to decide how people are reacting on your ads. You can also monitor the Click-through rate, as it indicates how appropriate your ad is to your audience. In fact, you can also check the conversion rate to determine the progress of your product.
Winding Up!
We hope that above-written ideas and guidelines will help you in creating a successful ad campaign. If you have any further query, free to comment.
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