Improve your site quality score in just five simple steps

You may have read some articles out there trying to help you improve the site. Your website should not be just an online showcase. It should help you sell. Let’s talk in the simplest possible way about five crucial points that your site must have to generate results and secure a quality score.

First of all, it is necessary to know: what are site quality guides? It is the document that Google provides to consult references. Google allows real users to check websites to evaluate the quality of the pages. Do these quality guides affect the ranking in Google? The pages’ grade does not directly affect the site’s scale, but Google uses the results as additional input for its experiments.

Why Improve Your Website Score?

Your website is very similar to a physical store. What a real establishment aims to do is to attract customers and sell to them. It is necessary to offer some aspects: good location, attractive showcase, clean and organized store, well-exposed products, categorization of strategic promotions and products, trained and helpful salespeople, and reasonable payment terms.

If your store fails to meet some of the above, your customer is sure to give up shopping. But how does it relate to the website?

• Good location> findable site,
• Attractive showcase> good presentation of the pages,
• Clean and organized store> easy and intuitive navigation,
• Well-exposed products> easy to find and find products,
• Trained and helpful salespeople> exact contact options,
• Good payment terms> exact details of purchase conditions.

5 Simple Steps to Follow –

There are several ways to improve the site’s score. And there is no need to spend a lot of money on it. Just be objective, focused, and generate value for your customer. But if you don’t measure and don’t guarantee that the site is reasonable, that investment will go away. No, you won’t have to mess with code or anything. But you will have to use some tools and make some diagnoses.

Intuitive navigation –

This point is relatively subjective. Navigation involves how the visitor uses your website. That is, the ease he has when searching for information on your site. But how to define what is most important?

• Understand your audience – Your website is for your customer, not for you. It means that it is necessary to understand your target audience. And remember how your potential consumer can reach your website. If you don’t know, and your channel doesn’t offer that answer, the user leaves and looks for another company.
• Objective navigation menu – Your website visitor needs to be able to locate them. And the main menu is usually the reference for him to navigate. The main menu is your visitor’s guide. Then question some points:
• Support navigation – We are talking about support navigation. This type of resource can be used in infinite ways. Breadcrumb navigation, contextual menu, related contents are just a few examples.
• Simple screens – Focus on the main. As much as you have too much content to offer, there is a hierarchy.
• Explicit conversion – Explicit the conversion, whatever it may be: continue browsing the site (offer other content), talk to someone (submit a form), call (offer the phone), etc.

Have A Quick Website –

You may remember the era of dial-up internet, depending on your age. At that time, we had patience. We waited for the site to load. But times have changed. And from patience and tolerance of the user, they got worse.

Now not only does everyone have access to a good connection, but most people are digitally included. It means that the second your site took to load, your potential customer leaves it and goes to any other channel that he knows is faster than yours.

Fast loading web pages secure a good score in terms of navigation. It is why you must test the speed of your website. And luckily, Google itself offers tools for that. However, don’t be obsessed with this and other speed analysis tools if the number is too low. Remember: the user is naturally intolerant. So don’t test his patience with a slow website. Instead, improve your site, and make it indexable.

Operation on the Cell Phone –

Maybe you use your Smartphone to send messages and check Instagram. But, we are not talking about you. We’re talking about your audience. And how do these people browse the internet? Almost all people use their cell phones at home to browse the internet. It is why your website needs a mobile version.

Your website must work on mobile. Otherwise, people will enter it, have a bad experience, and look for another site. But what if nothing works on mobile? Well, then you need to talk to your developer.

There are currently three most common alternatives for making your website work on your Smartphone: responsive, separate sites, and AMP. Do you want to increase the website quality score? The responsive version is the adaptive one.

Offer answers (content) –

We already said that there are thousands of people looking for answers on Google. And what is your company’s product, after all? So, it doesn’t matter if you sell excavators, popsicles, or online courses. Every product or service is associated with some search.

What this means in practice is that people are looking for what you have to offer. But, if your company doesn’t post these answers on your website, how will someone find you?

The search intent is your visitor’s expected response, not merely the search term. These are suggestions generated by Google based on the search behavior of thousands of people.

Observe these searches and search intent and the results that already exist. Create a better and more robust answer. That way, you will not only have a better website but also appear more on Google.

Yes, we are talking about SEO –

As you may know, SEO stands for Search Engine Optimization and involves applying strategies and tactics to make your site appear better in search. As a result, your website secures a quality score.

So, you must use the three pillars of SEO: experience (fast site, with the profitable operation and navigation), authority (rich, unique, and differentiated content), and reputation (volume and quality of external links). These are variables that are always present on a quality website, which brings the potential for online results.

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