In the world of SEO, the competition has been started and for this upcoming year, projects are difficult to handle. In fact, strategies are always subjected to change as per the trends. This depends on a variety of factors like algorithm updates, changing user behaviour, new platforms or features launching, industry findings, and more.
As we enter 2019, I thought it would be helpful to establish the best methods to have a positive impact on your SEO strategies to B2B.
By executing these strategies, B2B organizations can enhance lead quality, build valuable relationships, link building, gain brand exposure via online communication, and understand the target audience.
Here are a few practices and tips to improve the search engine optimization strategies in 2019.
It is important to post content on your website but the more important thing is to post what buyer’s want. This means that you need to guide your content marketing strategies that focus on content which directly speaks to your buyer’s pain points.
All, this involves data collection, analysis, target audience, and their needs. You can guide your strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more.
To pick up more organic search traffic you need to create more landing pages so that you can have more opportunities. However, you shouldn’t neglect the importance of a well-created landing page as they improve the conversion rates and generate a large number of leads.
If your existing pages don’t have any links or social shares, you need to take a look at competitive search results around the terms that may help your pages in ranking for.
Since Google become much more intelligent than ever before when it comes to the user intent behind search queries. So, you must wisely reconsider the keyword research.
The right way is to think beyond specific keyword and targets on relevant topics or themes to develop quality content around.
This means you have to spend more time learning about your audience, and seeing current results to determine Google’s understanding around that particular topic.
As a Search engine marketer, you can optimize your content anytime, but remember that Google has its own way to handle it.
Sometimes Google will display page tagging differently, or put your company or product name first or even destroy your keyword strategy.
Google always make sure that the titles and descriptions of a page reflect the content offered on that page.
So that it can provide the best user experience. It’s up to you to make sure that you are always aware of all the changes that Google is making and try to determine.
Google likes to give users what they are searching for. Nowadays, we have seen many changes in search results, and Schema markup is one of them. It is becoming more important than ever.
Let’s have a quick glance at Google recent trends which are as follows – Rich Snippets, Answer Boxes, AMP results, local businesses, reviews, ratings etc.
You might be thinking about how it works?
Well, Schema makes it easier for search engines to understand your website and your business and it also helps ensure that your B2B brand is displayed correctly.
This can help your brand appear for Google Answer Boxes and Rich Snippets.
Your website must be responsive on desktops & laptops but it’s important to make them responsive on mobile phones as well.
Since you are creating and optimizing the content on your website, you have to make it worthy and a good experience for your users who uses mobile.
This is why it’s important to consider elements like font size, multimedia content, site structure, navigation, content load times, conversion optimization etc.
While social media provide more indirect benefits to SEO performance, the lack of social media can affect the visibility of your brand.
With social media, you can connect with your target audience across online channels.
You should be sharing and distributing your content through social channels to help boost your brand & website visibility, support link acquisition and even obtain exposure in search.
Videos are nowadays used to produce some good online marketing results.
Facebook Video plays a crucial role in the distribution of content strategy across the audience. The developed ongoing strategy involves planning video-focused articles and distributing them on Facebook including a video and a link back to the webpage.
Search engines are trying to make it a goal to provide a more reliable search experience to the user. In fact, they will give a better ranking to the secure domains as compared to the non-secure websites.
Although transitioning to HTTPS may have some impacts on organic traffic, but it’s the best decision for long term SEO results. Google not only uses HTTPS as a ranking signal but also declared that unsecured sites will be called out in search results.
Local business listing pages are simple ways to improve search visibility. The goal is to complete the profile, and ensure their consistency and identify any chances to link to the website. Google is more towards local results, so make sure your business listings are optimized.
There can be many other strategies of SEO for B2B marketing. But SEO tactics help you a lot in getting together your business together across the globe via search engines.