Creative Zone

Creative Zone is a Salon & Academy located in Bhopal They offer various beauty services like Hair designing, Bridal Makeup, Skin Treatment, Facial, Nail Art, Mehndi Design and also provide beauty training to all those who have a desire to learn.

The Challenge

Creative Zone wanted us to increase their site sales, generate leads, and a high number of conversions through natural ranking on Search Engines and through Facebook ads also.

It was a tough challenge as Creative Zone Salon & Academy was the biggest franchise of Chandigarh Branch and there was no online presence and branding of creative Zone salon in Bhopal. They wanted to get developed only one website for both salon and Academy.

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How We Tackle the Challenge:

We accept all the challenges and start the mandatory groundwork such as – website development, logo design, building high-quality links, targeting specific geographical locations, relevant targeted keywords, and much more.

To achieve all this, we started working –

1. First, we developed one website for 2 different elements i.e. for both salon and academy.
2. We designed the logo for the website.
3. We created flyers for the website.

Logo Design:

Our Designers designed the logo that reflects the company’s image as a stylish and high-class salon.

Website Design:

The new website is evidence of the company’s excellence. We designed an effective website keeping in point both the elements i.e., salon & academy.  The website was highly responsive on both mobile and desktop.

Facebook Ads

We ran 4 FB campaign which includes 3 lead campaign and 1 brand awareness campaign. in this, 2 leads campaigns were for CZ academy and 1 Campaign is for Salon.

What we Got

Total Academy Leads – 90

Total Salon Leads – 340

SEO Strategy:

• For Local SEO, First, we conducted extensive keyword research to understand how people search online for Academy & Salon services. We shortlisted the relevant keywords according to the targeted geographical area, which can help in building the brand online.
• The second step we took was, make the website search engine friendly by checking the website from the SEO technical point of view and implementing the suggestions on the website.
• In the third step, we conducted an OFF Site SEO i.e. creating high-quality backlinks for the website.
• We worked on more factors like analyzing the website and resolving all the technical issues of the website, revising the website content, making good content for link building, local citations, and we came up with various topics their audience would like to read about.

Campaign Success-The Result

Our Approach to Facebook Ads for Creative Zone Bhopal resulted in a massive increase in leads and traffic, Enhance visibility on Facebook. We made the campaign successful with impressive figures & stats.